[ IMAGE — CLIENT WITH TAPE MEASURE, WAIST CLOSE-UP ]
WAIST
DROP THE WAIST INCHES
Trim the waist while protecting muscle, so the inches come off and the shape stays.
The Accelerated Fat Loss Method
R 2,599.00
Taxes included.
Details
FOR EXECUTIVES, OFFICIALS & BUSINESS OWNERS
SMALLER WAIST. SHARPER JAWLINE. NEVER LOOK TIRED IN THE BOARDROOM.
A confidential, coach-led 90-day recomposition protocol: lose fat, keep muscle, and sharpen your physique without the drained look. Three 30-minute sessions a week, built around your real calendar.
100% CONFIDENTIAL
NDA-protected
3 × 30 MIN
Per week
30-DAY GUARANTEE
100% refund
THE PROTOCOL, AT A GLANCE
90-DAY 1-ON-1 COACHED RECOMP
Three sessions a week. Thirty minutes each.
R2,599/ month × 3
Self-guided option available. Confirmed after your strategy call.
- Built around your calendar. Audit weeks, board weeks, travel weeks
- No crash dieting. Eating rules for business lunches, dinners and travel
- Measured, not guessed. Waist tape and photos on day one, re-checked at day 30, 45 and 90
[ IMAGE — LEAN, RESTED EXECUTIVE IN A TAILORED SHIRT OR SUIT, CONFIDENT. REPLACE WITH REAL PHOTO ]
THE REAL PROBLEM
Most fat loss plans make you look tired before they make you look sharp.
Crash dieting on 12-hour days strips muscle, energy and colour. Recomposition loses the fat, keeps the muscle and protects how you look in the room.
[ IMAGE — CLIENT PORTRAIT, BEFORE / AFTER (WITH PERMISSION) ]
CRASH DIET
THE PROTOCOL
Fast scale drop, gaunt face, flat energy
Fat down, muscle kept, no drained look
Judged by the scale alone
Tracked by waist tape, photos and energy
60-minute gym slot at a fixed time
3 × 30 min, or 15 when the day collapses
THE SOLUTION
Three results. One protocol.
[ IMAGE — CLIENT PORTRAIT, SIDE PROFILE, CAMERA-READY ]
JAWLINE & PHYSIQUE
SHARPEN THE JAWLINE AND FRAME
Shoulders, back and posture built up as body fat comes down, so face and frame sharpen together.
[ IMAGE — CLIENT RELAXED AND ALERT IN BOARDROOM ]
RECOVERY
LOOK RESTED IN EVERY MEETING
No crash dieting, no gaunt face. Recovery and protein rules that keep you looking rested.
THE MINIMUM EFFECTIVE DOSE
Weekly Investment3 sessions × 30 minutes
Equipment RequiredMinimal (Hotel room / Home dumbbells / Commercial gym adaptable)
Nutrition ProtocolZero macro-tracking or food weighing; dining-out and travel rules included
Time to First MilestoneNoticeable energy uptick in 7 days; visible body change in 21 days
BUILT FOR DEMANDING SCHEDULES
When the week breaks, the plan bends.
An audit, a deadline or a delayed flight is where most programmes die. This one has a fallback for each.
FULL DAY
30 MIN
The standard session: strength, conditioning and mobility in one block. Three a week.
CRUNCH DAY
15 MIN
Audit week, deadline or a sitting that ran late. Three moves, two rounds and a two-minute breathing reset. Momentum kept.
AIRPORT HOTEL
NO KIT
Stuck overnight? A 20-minute bodyweight circuit, then a 5-minute mobility reset for post-flight stiffness.
The rule: never zero. There is always a 15-minute version, so a bad day never becomes a lost week.
100%
REFUND30-DAY GUARANTEE
REFUND30-DAY GUARANTEE
THE 30-DAY PERFORMANCE GUARANTEE
Run the protocol for 30 days. If your daily energy and physical measurements haven't measurably shifted, you receive a 100% refund.
- Judged against your own day-one baseline: waist measurement, progress photos, daily energy score and squat reps
- Applies when you've completed your baseline and check-ins. Full terms confirmed on your strategy call
HOW IT WORKS
One call. One plan. Ninety days.
1
CONFIDENTIAL STRATEGY CALL
30 minutes to map your calendar, travel pattern and energy dips. Under NDA, no obligation.
2
BASELINE AND YOUR PLAN
Waist tape, photos and an energy score on day one, then a plan with 30-minute, 15-minute and hotel-room versions.
3
TRAIN, TRACK, ADJUST
Weekly accountability and re-measures at day 30, 45 and 90, so the tape measure proves the progress.
WHO THIS IS BUILT FOR
For people whose diary belongs to everyone else.
THE EXECUTIVE
A calendar owned by other people's meetings.
THE OFFICIAL
Long sittings, budget cycles and audit weeks.
THE BUSINESS OWNER
Every emergency lands on your desk first.
THE ON-CAMERA LEADER
Video calls, stages and press. How you look is part of the job.
THIS ISN'T FOR YOU IF...
- You want a crash diet or a quick fix
- You want a self-serve app with no one checking in on you
- You're not ready to commit to a 90-day engagement
YOUR HEAD COACH
Meet Coach Kemi.
Every client on the Protocol is personally overseen by Kemi, our Head Coach.
TIMELYSAFESUSTAINABLE
Photo placeholder. Replace with Coach Kemi's real photo and credentials.
FROM THE BOARDROOM, NOT THE BROCHURE
Two clients who made the 90 days work.
Brute Camp Client
[TITLE, COMPANY — CITY]
"[Placeholder — replace with a real quote about waist inches lost or looking rested in meetings.]"
Brute Camp Client
[TITLE, COMPANY — CITY]
"[Placeholder — replace with a real quote about a specific measurement, e.g. waist, photos or energy.]"
Placeholders. Replace with genuine client names, titles, quotes and photos (with permission) before publishing.
CHOOSE YOUR ENGAGEMENT
Two ways to work with us.
Both include the full Protocol, full confidentiality and the 30-day guarantee.
RECOMMENDED
1-ON-1 COACHED
R2,599/ month × 3
A private coach checks in weekly and adjusts your plan as your week changes.
- A private WhatsApp line to your coach
- Weekly check-ins and same-week plan changes
- Priority scheduling for calls
- Everything in Self-Guided
Limited to 8 clients per quarter.
SELF-GUIDED
R1,999/ month × 3
You follow the full Protocol yourself, with a monthly check-in call to track progress.
- 90-day recomp plan with 30-minute and 15-minute versions
- Eating rules for business lunches, dinners and travel
- Monthly check-in call and weekly measurement tracking
BEFORE THE CALL
Questions worth answering upfront.
Will I look drawn or tired while I lose inches?
That is exactly what the protocol is built to avoid. There is no crash dieting: protein, recovery and eating rules keep muscle on and energy up, so you get leaner without the drained look.
Can you really sharpen my jawline?
Where your body loses fat first differs from person to person, so nobody can spot-reduce the face. As overall body fat comes down and your posture improves, most people see the jaw and neck sharpen. Your progress photos track it.
I work 12-hour days. Where do the sessions fit?
Sessions run 30 minutes and are scheduled around your existing calendar. Every session also has a 15-minute version and a hotel-room version for audit weeks, deadlines and travel, so a bad week never becomes a lost one.
How does the 30-day guarantee work?
Your coach records a baseline on day one: waist measurement, progress photos, a daily energy score and squat reps. At day 30 you re-measure. If your daily energy and physical measurements haven't measurably shifted, you receive a 100% refund. Full terms are confirmed on your strategy call.
Will anyone at work find out?
No. Every engagement is covered by an NDA on request, and your details are never shared or discussed outside your coaching relationship.
BRUTE CAMP · THE EXECUTIVE RECOMP PROTOCOL
Walk into the next board meeting looking as sharp as you sound.
Book a confidential strategy call. No card details, no obligation, and a 30-day guarantee if you go ahead.
By application. Limited to 8 clients per quarter.
Materials + Care
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Shipping + Returns
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