
A clear starting point.
Start with clear sessions and exercise guidance, so you can build confidence one workout at a time.
- Technique videos for every exercise
- Train at home or in the gym
Train with a plan, not guesswork. Coached by a real coach, with South African meal plans. Start your 7-day free trial.
Brute Camp
Couldn't load pickup availability

Brute Transformation
Open the app knowing what to do next. Get workouts built around your goals, practical nutrition guidance and a real coach to help you stay consistent around work and life.
From R1,499 /month · ZAR · cancel anytime



Sound familiar?
Spend less time deciding what to do and more time following a plan built around you. Clear sessions and coaching check-ins help turn good intentions into a routine.
The Brute experience
Your training, nutrition and progress in one place, with AI tools for day-to-day tracking and a real coach to help you stay focused.

What you receive
Your sessions, schedule and progress in one place. See the real Brute Camp app below.

Know your next session. Open it and train.

Track your effort and see your progress.

Plan your training around the week ahead.

Take the first step towards your own plan.
Spend less time wondering what to eat, with meal ideas built around foods you already buy and cook.
How it works
Choose the level of coaching and accountability that fits your goals.
Share your goals, experience, schedule and equipment so your coach can build your programme around you.
Open your next session, log your progress and use your scheduled coach check-ins to review how you're doing.
Train at home or in the gym, depending on your programme and equipment.
Who it's for

Start with clear sessions and exercise guidance, so you can build confidence one workout at a time.

Make your training more purposeful with a structured programme, progress tracking and coaching reviews.
Your journey. Your progress.
Transparent pricing
Choose the support that fits you: monthly check-ins with Brute Transformation, or weekly check-ins and priority support with Brute Elite. Both are billed monthly.
A personalised plan and monthly check-ins to help you build a consistent routine.
Secure online checkout
Questions first? WhatsApp KemiWeekly check-ins and priority support for closer guidance as you work towards your goals.
Secure online checkout
Questions first? WhatsApp KemiStraight answers
Built through consistency. Driven by purpose.
Give your goals a clear next step. Get a plan built around you, practical nutrition guidance and a coach to help you keep showing up.
Cancel anytime · No contracts · Prices in ZAR





