[ IMAGE — CLIENT FOCUSED AT DESK, 4PM, ALERT ]
AFTERNOON FOCUS
END THE 3PM CRASH
Steadier energy, so your 4pm decisions are as sharp as your 9am ones.
The Total Fitness System
R 2,199.00
Taxes included.
Details
FOR EXECUTIVES, OFFICIALS & BUSINESS OWNERS
END THE 3PM CRASH. RUN THE 12-HOUR DAY. LAND READY.
A confidential, coach-led 90-day fitness protocol built around your real calendar: three 30-minute sessions a week that keep your energy and focus up from the first meeting to the last flight.
100% CONFIDENTIAL
NDA-protected
3 × 30 MIN
Per week
30-DAY GUARANTEE
100% refund
THE PROTOCOL, AT A GLANCE
90-DAY 1-ON-1 COACHED PROTOCOL
Three sessions a week. Thirty minutes each.
R2,599/ month × 3
Self-guided option available. Confirmed after your strategy call.
- Built around your calendar. Audit weeks, board weeks, travel weeks
- 15-minute and hotel-room versions for the days that fall apart
- Measured, not guessed. Day-one baseline, re-tested at day 30, 45 and 90
[ IMAGE — EXECUTIVE MID-SESSION IN OFFICE OR HOTEL SUITE. REPLACE WITH REAL PHOTO ]
THE REAL PROBLEM
The 3pm crash isn't a willpower problem.
Long sittings, short sleep and airport days drain energy, focus and recovery. Generic fitness plans ignore all three.
[ IMAGE — CLIENT AT DESK, LATE AFTERNOON ]
GENERIC PROGRAMME
THE PROTOCOL
60-minute gym slot at a fixed time
3 × 30 min, or 15 when the day collapses
No plan for hotels or red-eyes
Travel playbook with zero-equipment sessions
Macro tracking and food weighing
Zero tracking. Dining-out and travel rules
THE SOLUTION
Three problems. One protocol.
[ IMAGE — CLIENT TRAINING IN OFFICE WITH DUMBBELLS, CITY VIEW ]
STAMINA
RUN THE 12-HOUR DAY
Stamina and posture that hold up from the first call to the last.
[ IMAGE — HOTEL-ROOM BODYWEIGHT SESSION OR AIRPORT LOUNGE MOBILITY ]
TRAVEL
TRAVEL WITHOUT THE TOLL
A playbook for red-eyes, hotel rooms and time zones.
THE MINIMUM EFFECTIVE DOSE
- Weekly Investment
- 3 sessions × 30 minutes
- Equipment Required
- Minimal (Hotel room / Home dumbbells / Commercial gym adaptable)
- Nutrition Protocol
- Zero macro-tracking or food weighing; dining-out and travel rules included
- Time to First Milestone
- Noticeable energy uptick in 7 days; visible body change in 21 days
BUILT FOR DEMANDING SCHEDULES
When the week breaks, the plan bends.
An audit, a deadline or a delayed flight is where most programmes die. This one has a fallback for each.
FULL DAY
30 MIN
The standard session: strength, conditioning and mobility in one block. Three a week.
CRUNCH DAY
15 MIN
Audit week, deadline or a sitting that ran late. Three moves, two rounds and a two-minute breathing reset. Momentum kept.
AIRPORT HOTEL
NO KIT
Stuck overnight? A 20-minute bodyweight circuit, then a 5-minute mobility reset for post-flight stiffness.
The rule: never zero. There is always a 15-minute version, so a bad day never becomes a lost week.
100%
REFUND30-DAY GUARANTEE
REFUND30-DAY GUARANTEE
THE 30-DAY PERFORMANCE GUARANTEE
Run the protocol for 30 days. If your daily energy and physical measurements haven't measurably shifted, you receive a 100% refund.
- Judged against your own day-one baseline: daily energy score, squat reps, grip strength, step test and mobility screen
- Applies when you've completed your baseline and check-ins. Full terms confirmed on your strategy call
HOW IT WORKS
One call. One plan. Ninety days.
1
CONFIDENTIAL STRATEGY CALL
30 minutes to map your calendar, travel pattern and energy dips. Under NDA, no obligation.
2
BASELINE AND YOUR PLAN
A day-one assessment, then a plan with a 30-minute, 15-minute and hotel-room version of every session.
3
TRAIN, TRACK, ADJUST
Weekly accountability and re-tests at day 30, 45 and 90, so the numbers prove the progress.
WHO THIS IS BUILT FOR
For people whose diary belongs to everyone else.
THE EXECUTIVE
A calendar owned by other people's meetings.
THE OFFICIAL
Long sittings, budget cycles and audit weeks.
THE BUSINESS OWNER
Every emergency lands on your desk first.
THE FREQUENT FLYER
Joburg Monday, Cape Town Wednesday, London Friday.
THIS ISN'T FOR YOU IF...
- You're looking for the cheapest possible option
- You want a self-serve app with no one checking in on you
- You're not ready to commit to a 90-day engagement
YOUR HEAD COACH
Meet Coach Kemi.
Every client on the Protocol is personally overseen by Kemi, our Head Coach.
TIMELYSAFESUSTAINABLE
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FROM THE BOARDROOM, NOT THE BROCHURE
Two clients who made the 90 days work.
Brute Camp Client
[TITLE, COMPANY — CITY]
"[Placeholder — replace with a real quote about the 3pm crash or a specific benchmark, e.g. step-test recovery.]"
Brute Camp Client
[TITLE, COMPANY — CITY]
"[Placeholder — replace with a real quote about training through travel or an audit week.]"
Placeholders. Replace with genuine client names, titles, quotes and photos (with permission) before publishing.
CHOOSE YOUR ENGAGEMENT
Two ways to work with us.
Both include the full Protocol, full confidentiality and the 30-day guarantee.
RECOMMENDED
1-ON-1 COACHED
R2,599/ month × 3
A private coach checks in weekly and adjusts your plan as your week changes.
- A private WhatsApp line to your coach
- Weekly check-ins and same-week plan changes
- Priority scheduling for calls
- Everything in Self-Guided
Limited to 8 clients per quarter.
SELF-GUIDED
R1,999/ month × 3
You follow the full Protocol yourself, with a monthly check-in call to track progress.
- 90-day plan with 30-minute and 15-minute versions
- Travel, hotel-room and dining-out playbooks
- Monthly check-in call and weekly progress tracking
BEFORE THE CALL
Questions worth answering upfront.
I work 12-hour days. Where do the sessions fit?
Sessions run 30 minutes and are scheduled around the calendar you already have: before the first call, between meetings or after the last one. No new hours to find and no gym commute.
What if an audit, deadline or emergency wrecks my week?
Every session has a 15-minute version for exactly that week. The rule is never zero: a shorter session keeps your momentum, and you pick the full plan back up when the pressure lifts.
I'm in hotels and airports constantly. Does this still work?
Yes. Travel weeks are built in from day one: a hotel-room circuit, a zero-equipment option, a post-flight mobility reset and eating rules for airports and restaurants.
How does the 30-day guarantee work?
Your coach records a baseline on day one: a daily energy score, squat reps, grip strength, a step test and a mobility screen. At day 30 you re-measure. If your daily energy and physical measurements haven't measurably shifted, you receive a 100% refund. Full terms are confirmed on your strategy call.
Will anyone at work find out?
No. Every engagement is covered by an NDA on request, and your details are never shared or discussed outside your coaching relationship.
BRUTE CAMP · THE HYPER-EFFICIENT GENERAL FITNESS PROTOCOL
Your calendar isn't the obstacle. It's the starting point.
Book a confidential strategy call. No card details, no obligation, and a 30-day guarantee if you go ahead.
By application. Limited to 8 clients per quarter.
Materials + Care
We prioritize quality in selecting the materials for our items, choosing premium fabrics and finishings that ensure durability, comfort, and timeless appeal.
Shipping + Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.